Disney wanted Harlo to design and build an interactive website that offered users an animated experience. The challenge that faced Harlo outside an aggressive timeline was to build a website including parallax scrolling, animations and responsive design. Scroll activated animations made the task easier said than done due to technical challenges and browser compatibility. Harlo’s project team and developers worked diligently and discovered creative solutions for making the animations work on handheld devices just as they did on desktop devices. Harlo’s digital producers worked with multiple stakeholders on the client side including Disney designers to ensure the end goal resulted in a magical digital website that was not only fun, visually captivating, but also aligned with Disney’s Cruise Line persona.
Responsive design is the dynamic resizing of content to fit different devices, ensuring the information is rendered and functions optimally regardless of the screen size it is being viewed on.
Responsive websites are developed using a fluid approach to keep pace with the latest technology and practices from the responsive design development community which emphasizes multi-device compatibility.