Digital Goodness


We are a creative digital agency made of strategists, designers, producers, developers, and writers that value collaboration, solving problems and sharing ideas with our clients.

We know design is best achieved when made smart, simple and with purpose.

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24 Hour Fitness: February Tag-A-Challenge

Faced with the perennial Springtime lull that occurs as New Year’s fitness resolutions fade away, 24 Hour Fitness challenged us to find a unique way to engage and inspire its members, and attract new ones along the way. We designed a series of custom, stylized Facebook “posters” that challenged our Facebook fans to complete  a daily fitness challenge, such as squat-jumps or pull-ups throughout February. Users were encouraged to “tag” themselves in each daily image as a mark of their commitment to completing the challenge. Through Facebook’s built-in sharing mechanisms, each time a user “tagged” themselves, the image would post to their Timeline and also be virally extended to their friends’ Newsfeeds. The campaign was fully integrated throughout Facebook, Twitter, and offline, in-club posters.

The February “Tag-A-Challenge” proved to be the brand’s best-received Facebook program in its history. In the first week, Page likes were up 2000%. The first day of the Challenge resulted in page Like growth equivalent to that of a typical month for the Facebook page. In total, the Tag-A-Challenge generated 12,000+ fan interactions, including tags, likes, comments and shares. It generated hundreds of overwhelmingly positive, fun and energized comments and delivered over a million free brand impressions beyond our owned fan base due to the viral component.